The18 worked hand-in-hand with adidas to showcase some of the biggest cleat launches of the last five years, including the sportswear giant’s first ever laceless boot (COPA 19) and Lionel Messi’s revolutionary Nemeziz silo. From a jaw-dropping day out with freestyle legend Jayzinho to a one-on-one interview with rising USMNT star Weston McKennie in Germany, The18 realized adidas’ vision of heralding a new generation with bold innovation.
adidas
