Our Audience

Soccer has the fastest-growing under-35 audience in the United States, and it’s already massive. The18 captures the hearts and minds of these consumers as the authentic American voice in the global game.

Our content is shareable and particularly resonates with GenZ and Millennial soccer fans. As a result, our audience is made up of millions of young, diverse soccer fans in the US and across the world.

We connect our voice with our brand partners’ goals to create content that’s fun, engaging, unique, and interesting for our audience. The quality of our content is shown through our average engagement rate of 30%+.